The Economic Development Unit at South Lakeland District Council was seeking to relaunch its ‘Invest in South Lakeland’ website. The team chose Trafalgar PR to work with it on the launch, creating awareness of the new website and the Unit’s services through press and social media activity. Trafalgar PR worked in partnership with Ulverston-based social media specialist Suzanne Edgley to deliver a cost-effective 12-week programme which included identifying and developing relevant business news stories, organising a competition with a Kendal hotel, populating e-bulletins and creating content for editorial pages in the InCumbria magazine.
The starting point for good business communications is determining what the client wants to achieve. That may be immediately identified or it may take some time to work out, but a professional communicator will challenge and help shape the objectives, and it is worth the effort because if you don’t know where you are going why start out? How you get there is the detail of the campaign – defining and developing the messages or information you want to deliver, identifying the audience and the best methods of delivery, and tracking progress and results.
“Plan the work, and work the plan”. That is as much a rule for communications and public relations as it is for any other business process. The plan should identify the process and the timescale, the objectives and measure of success, and it must be flexible enough to respond to unforeseen opportunities or threats. It should also include the structure for keeping the client informed – regular reports and meetings that track the progress against the plan. Every business has its own priorities and pressures, and it is up to the professional communicator to drive the campaign and deliver results they are being paid to achieve.
The movement of 49-metre-long wind turbine blades through the centre of Longtown was a public spectacle for the proud local stakeholders who turned out to cheer them on.
Worked with the Centre for Leadership Performance to publicise and promote their Dream Placement young leadership programme. Terrific initiative and fantastic young people from Cumbria.
REG Power Management successfully completed the installation of six wind turbines at the Hallburn Wind Farm near Longtown. Getting the local population and stakeholders on board was a key requirement for the project. Trafalgar PR worked closely with the company and the stakeholders to ensure they were kept in the loop, especially during the transport of 49 metre long turbine blades through the centre of Longtown.
The Ulverston Beehive Business Park was given planning approval by South Lakeland District Council. The plans had originally been rejected by Ulverston Town Council but a campaign by Trafalgar PR generated a huge public response in favour of the development.
Ulverston Town Council reversed it previous decision and approved the plans, which laid the foundations for a unanimous vote in favour by SLDC’s planning committee.